Clik here to view.
The Yin and Yang of Market Research Transformation in China
By Jeff Resnick of Stakeholder Advisory Services This month’s Transform blog takes us outside the borders of the United States to a nation characterized by business growth, the lure of...
View ArticleClik here to view.
The Q1/Q2 2015 GRIT Report Is Here!
The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available! You can download the report here: http://www.greenbook.org/grit You...
View ArticleClik here to view.
2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research
Beginning in 2010, we decided to start tracking which supplier firms were perceived as most innovative within the global market research industry. This has evolved into the GRIT Top 50 Most Innovative...
View ArticleClik here to view.
Guest Post – Agile Research: Mindset or Method?
By Ryan Barry According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to...
View ArticleClik here to view.
Cannes Innovation: French Taxi’s vs Uber
cann By Stephen Phillips To get to the festival you land in Nice Airport and get a taxi to take you the 30 minute drive along the coast to Cannes. Or at least that is what you normally do but this...
View ArticleClik here to view.
Visuals Are The New Language Of Consumers And Market Research
By Parry Bedi Many articles have been written about the impending implosion of the market research industry, and many have questioned if the industry is still relevant in the age of big data....
View ArticleClik here to view.
Keeping up with the Millennials
By Kea Wheeler It seems that many companies are trying to figure out what to do about millennials. Employers are at a loss of how to incorporate them into the workforce, how to market to them, and...
View ArticleClik here to view.
MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering
In yet another example of the disruption of the traditional market research industry, Barnes & Noble College, a leading operator of campus bookstores with more than 720 stores at college and...
View ArticleClik here to view.
While Some Things Change, Others Will Stay The Same
By Zontziry Johnson If you were to look at the market research industry as a whole, you’d see some interesting shifts occurring, from technologies used for conducting market research to the roles...
View ArticleClik here to view.
Hiring: The ‘Utility Player’ as a Key Employee
By Rob Clark: The current state of the market research business is both exhilarating and terrifying. Increasing pressure from clients to provide more insight and integrate more data from various...
View ArticleClik here to view.
Are You Alienating Your Customers With Spam Surveys?
By Ray Poynter The proliferation of unwanted surveys is an urgent issue for the market research industry. Over the years, unwanted surveys (including unsolicited telephone calls, emails and popups)...
View ArticleClik here to view.
Are Surveys Really In Decline?
By Adriana Rocha The discussions around the decline of surveys and their data validity are hot in the market research industry. However, if surveys are in decline for a bunch of market researchers,...
View ArticleClik here to view.
55 Predictions for 2016 by Research Industry Thought Leaders
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I...
View ArticleClik here to view.
61 More Predictions for 2016 by Research Industry Thought Leaders
Last week we posted Part 1 of our annual predictions by industry thought leaders. It was a collection of provocative, insightful, and realistic assumptions on what 2016 may likely hold for the...
View ArticleClik here to view.
Research Automation Comes Of Age With BrainJuicer/ZappiStore Partnership
I have maintained for some time now that the automation of the process of research, especially (but not only) quantitative research is the most highly disruptive trend in this industry for the...
View ArticleClik here to view.
Online Panels: The Black Sheep of Market Research – Part 1.
By Adriana Rocha Anyone following Greenbook Blog, or reading the numerous articles posted about online panels recently will probably agree with me that the market research industry has named online...
View ArticleClik here to view.
6 Lessons on Marketing a Startup with a Shoestring Budget
By Jacqueline Rosales As an entrepreneur, I crave endorphins – I love the way they make me feel. I am a straight up endorphin junkie. Launching a new business is like standing on the edge of a cliff...
View ArticleClik here to view.
Hot Dogs, Sandwiches and The Digital Reward: How Incentives Are Changing the...
Editor’s Note: This post is part of our Big Ideas Series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jonathan Price will be speaking at IIeX...
View ArticleClik here to view.
Will MR Follow the Path of Business Intelligence?
Editor’s Note: This post is part of our Big Ideas Series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Steve August will be speaking at IIeX...
View ArticleClik here to view.
People Come First, Or Do They?
Editor’s Note: This post is part of our Big Ideas Series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Denyse Drummond-Dunn will be speaking at...
View Article
